The fine people at Yum Yum London don’t have a reel either. Wow people with your creative wit, not just the usual montage. But to push the point even further I’d suggest being funny or at the very least ‘fun’. In the video above (which is actually a home page splash video) from my friends at Yodo Creative their audio overload is a great hook to entice potential clients to rummage further.
To me the best showreels, like the best trailers, go for something all together different. More recently, there’s been a slew of trailers that try a different approach, contrasting action with peaceful orchestral music like The Dark Knight Rises trailers or Halo Reach. Take action movies for example, sometimes its all about pounding beats and everything being as loud and as powerful as possible. Like film trailers, demo reel and showreel styles tend to go through trends. Showreels are most often just a fast paced music montage jammed together with the biggest name brands, faces and expensive looking visuals you can muster. But what’s the best way to go about it? Here are six tips for creating a showreel or demo reel – good info to chew on when thinking about how best to showcase your talents and finding fresh ways to do it well #1 – We (Don’t) Need A Montage.
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Marketing yourself as a creative professional is obviously incredibly important, especially if you want to get new clients and more work. Take your reel from good to great! In this post, we share 6 tips for demo reels and showreels – critical marketing materials for any creative professional.
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